Key Features

NQ4 AI Gen3 Processor
Powered by 128 AI neural networks, this AI processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you're watching streaming services, playing your favourite video games, or watching live sports.1

4K AI Upscaling Pro
Our 4K AI Upscaling Pro technology powered by 128 AI neural networks transforms content into a 4K resolution. Our NQ4 AI Gen3 Processor enables sharp and smooth picture quality.2

OLED HDR+
Enjoy HDR10+ content on your OLED screen. With extraordinary detail in both dark and light scenes, you can experience lifelike colour and deep contrast.3

Motion Xcelerator 144Hz
Level up your gaming experience with exceptional motion enhancements up to 144Hz VRR. Providing crisp visuals at high speeds, unlock peak performance in every round. HDMI 2.1 compatibility provides access to ultra-high bandwidth for compatible devices, helping you keep ahead of the competition.4

Fine-tune your game settings as you play
Optimize your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.5

Faster, smoother low input lag gameplay
Auto Low Latency Mode sets optimal latency settings for your games automatically, allowing for smooth gaming and fast reactions to your commands.6

Tear free, stutter free, low latency HDR gaming
Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.7

A next level Dolby Atmos experience
Enjoy a next-level surround sound experience that immerses you deep inside the action. With Dolby Atmos, it delivers multi-dimensional audio for unbelievably realistic sound.

Object Tracking Sound Lite
3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

Catch every word without distractions
Enjoy clear dialogue, no matter what's going on. Our AI technology enhances voice clarity by analysing ambient noise and background sounds from your content.

1 Compared to NQ4 AI Gen2 Processor. Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.
2 Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
3 Source content must be HDR10+ format. The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions. For S90F 42 and 48 inch: OLED HDR applied.
4 Requires compatible gaming PC supporting 4K resolution, 144Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.
5 Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games supporting ultrawide screens. Some game titles may not support this feature. Game Bar's Zoom-in mode is not supported for certain refresh rates. Game Bar UI is subject to change without prior notice.
6 Low input lag is measured based on internal testing conditions and it is subject to change according to game settings or specific conditions.
7 Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

Black Friday Deals on Samsung TVs

Samsung 77" S90F OLED 4K Smart AI TV [2025]